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郎酒云酒局到底有多火?不到24小时引爆50万人次!

2020-02-20 消费日报网 954 0

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  往年的春节,家人团聚,走亲访友,酒席之上推杯换盏好不热闹。而今年因为疫情的原因,人们都宅在家里过春节,也就少了那种热闹。

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  宅家并没有影响人们联络情谊,近来用微信视频做酒局的创意,被无法访友人们疯狂复制,横扫各大微信群,成为了最热门的活动……

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  日前,郎酒全面发起一场别开生面的线上“云酒局”聚会,并以庚鼠颂福纪念酒打头阵,千万级礼品来助力“云上聚会”。

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  值得一提的是,24小时,50万人次蜂拥,山东网友抢到8999元大奖,千万元奖品发放18%......

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  图:借机指路:关注郎酒股份官方账号可了解参与互动!

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  网友们纷纷表示,欠了一年的聚会总要组起来,郎酒“云上酒局”约!

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  其实众多酒企、商家都在进行“云喝酒”的创意玩法。但这场郎酒云酒局尤让网友点赞的是,在发起互动同时,不忘提示:拒绝野味、理性饮酒。

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  当前,对国人而言,疫情防护自然是第一位的。

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  郎酒云酒局在这一波推广中,将核心诉求放在了公益传播上,号召大家拒绝野味、理性饮酒,这种提倡自然生活、理性生活的做法一下就击中了大众神经。

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  也因此,这一波特别走心的活动,得到了消费者们特别热情的拥护。

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  特殊时期,很多人的心态都是非常焦虑的,但通过在线“云酒局”的 创意玩法、火热参与度,大家获得轻松愉快体验的同时,也能真切地感受到来自酒行业的信心和热情。

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  尤其这期间,酒类企业不断传播正能量的信息,如此次发起云酒局的郎酒,第一时间向湖北省慈善总会和泸州市红十字会捐赠2400万元现金助力湖北及四川抗击疫情。其后又有响应号召的商家再度捐赠数百万元驰援一线疫情防控。

portant; font-size: 16px !important; background-image: none !important; background-position: initial !important; background-size: initial !important; background-repeat: initial !important; background-attachment: initial !important; background-origin: initial !important; background-clip: initial !important;">  以振兴民族企业为己任,在壮大企业、创造价值的同时努力承担社会责任,积极参与各类公益慈善事业,多次发起公益活动,以实际行动回报社会,在公益和责任的道路上,郎酒早已走在行业前面,同时通过一场特殊时期的云酒局,展示了品牌的灵活与温度,更获得了社会的广泛认可和消费者的高度好评。

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