2018年12月26日,竹叶青峨眉高山绿茶战略成果发布会在成都召开,中国著名茶学家陈宗懋著名财经作家吴晓波,著名作家蔡澜,中国茶叶流通协会会长王庆,分众传媒董事局主席江南春等各界名人及上百位媒体齐聚,共同见证竹叶青连续10年领跑中国高端绿茶的发展成果,会议中,竹叶青董事长唐洪先还和几位出席嘉宾一起圆桌会议探讨了中国绿茶的世界发展之路。
此次会议不仅引得国内上百家媒体纷纷报道,也引起了《路透社》以及美国《FOX》《CNBC》《ABC》《The Post & Mail》《YAHOO》《Boston Business Journal》《2 News》《Daily Time Leader》《Morning News》等的多家主流媒体关注和报道。
海外媒体报道
《路透社》权威发声,向世界展示中国高端绿茶领导者竹叶青
路透社报道:竹叶青,连续十年领先世界茶业市场
以下为路透社报道原文:
According to data released by the China Tea Circulation Association, in the period 2007-2017, Zhuyeqing Tea was at the forefront of premium Chinese green tea sales, boasting a leading position in global market share.
据中国茶叶流通协会公布的数据显示,2007至2017,竹叶青在全球高端绿茶市场占有率始终保持领先。
President Tang Xianhong of Zhuyeqing Tea has expressed that Zhuyeqing will persist in adhering to the three principles of producing high quality green tea – growing at high altitude, harvesting prior to the Tomb-Sweeping festival and only utilizing the hearts of the buds. As a leading company in the industry, Zhuyeqing Tea not only serves as a benchmark of high quality green tea, but also carries the responsibility of maximizing the influence of Chinese green tea world-wide.
在发布会上,竹叶青董事长唐先洪表示,未来竹叶青将继续坚持高端绿茶“高山、明前、芽茶”三大标准。作为中国高端绿茶领导者,竹叶青茶不仅是高品质绿茶的标杆,还具有让世界见证中国高端绿茶品牌的强劲实力。
路透社报道:竹叶青,连续十年领先世界茶业市场
美媒关注,竹叶青打造中国高端绿茶品牌走向世界
竹叶青此次发布会也同样引得众多美国媒体关注,并详细报道了本次会议内容,以下为美国雅虎报道原文:
According to a report released by the Zhejiang Tea Research Institute, Chinese green tea is currently in the bottleneck period of production and the market has inverted, yet Zhuyeqing green tea remains at the forefront of the luxury tea market. In the words of Wu Xiaobo, "production of Zhuyeqing tea began as early as twenty years ago, and yet its enormous success in such a short period of time represents just one of many development paths for the broader production of Chinese luxury goods."
根据浙大茶叶研究所报告指出,目前中国绿茶已经出现了产销倒挂的瓶颈期,竹叶青却异军突起,连续十年销量领军高端绿茶市场。对此财经作家吴晓波表示,“竹叶青早在二十年前,就代表中国货开始走出一条高端品牌发展道路了”。
As the first brand of Chinese green tea, Zhuyeqing is one of the most sought-after products in the global luxury tea market. Wu Xiaobo has pointed that under the conditions of China's staggering economic growth, Chinese green tea is shaping the global market via its huge production. Zhuyeqing Tea, with its excellent added value performs exceptionally well in global markets, representing the luxury goods that China has to offer the world.
作为中国绿茶第一品牌的竹叶青,更是全球绿茶高端市场上最为抢手的产品之一。吴晓波指出,中国实体经济崛起趋势下,中国绿茶正以庞大产量左右着全球绿茶市场。竹叶青茶具有优异的产品附加值,在全球市场上表现出色,以高端茶叶品牌形象代表国货为世界提供的中国奢侈品。
美国雅虎报道:来自中国成都,竹叶青领跑全球绿茶市场
2018年,是中国改革开放的第40年,正如外媒报道所言,中国正在从中国制造向中国品牌发展,而未来也将有更多世界关注的中国品牌。今年也恰逢竹叶青品牌成立发展的第20年,竹叶青连续10年高端销量遥遥领先,是中国绿茶的代表品牌,曾作为国礼送与两届俄罗斯总统和多位外宾,在本次发布会上,竹叶青也表示未来还将继续坚持高端绿茶三大标准,在推进自身国际品牌建设的同时,以中国高端绿茶领导者的号召力,引领行业的品质与工艺升级,催生更多具有高端国际影响力的茶企,让世界见证中国品牌的强劲实力。
